How to Get a Top Ranking With Search Engine Optimization

You know the importance today of having a website that is ranked highly in the
search engines. If you are not in the top 20 for your category, it is unlikely you will get
much traffic from any search engine. A number of people never go past the first page
in a search result. As such, a top 10 ranking is needed to bring lots of visitors to your
site.

Google is undisputedly the most important search engine in the world today. A top 10
listing on Google can bring almost more traffic to your site than the other major
search engines combined.
 
But do you know the rules that Google plays by? Do you know where best to focus
your efforts? Do you know what the most important factors are for a top ranking on
the Google search engine? There is no book in the currently that is focused solely on
Google and how to achieve top rankings on this search engine!

Google SEO Secrets is a comprehensive how-to guide for getting your website
ranked highly on Google. Whether you are a beginner or have more advanced
knowledge, this guide has something for you. It pulls timely information from a variety
of sources into one end-to-end process for you to follow.  More importantly, this
process has been field-tested and proven to work in getting top rankings on Google.

This guide does assume that you do have a working knowledge of HTML and how
websites are put together in general. Google SEO Secrets can benefit Web-savvy
business decision makers, webmasters, and general Internet marketers. Beginning
to intermediate Search Engine Optimization (SEO) specialists will also find this guide
to be of use in that the information is all in one place, rather than scattered around.

 
Because each chapter builds on what came before it, it is recommended that you
read this book from beginning to end. To put it all together, there is a step-by-step
checklist at the end as well as several Appendices that you will find useful.

The focus of this book is to give you the maximum results using the minimum
amount of your money. There are numerous success stories of business people
getting top rankings on Google using no pay-per-click (PPC) advertising. As such,
this guide only sparsely covers the paid forms of advertising you can do on Google –
like Google AdWords™. However, given the potentially long timeframe that SEO
results can take for new websites in competitive markets, using Google AdWords as
a way to drive traffic in the interim can be a smart idea.


In fact, using a targeted AdWords campaign in conjunction with SEO can achieve
fantastic results. But that is the subject of another book. If interested, you can visit
http://www.adwordsedge.com and check out The AdWords Edge, my other book.

While you are going through this book, there is one important thing to remember:

Getting a top ranking is only part of it. Yes, you can receive lots of traffic to your
site, but you still need to convert these visitors to satisfied customers. If you do not
have a web site with compelling, fresh and useful content, intuitive navigation, a
simple ordering system, and a reason to return, all of your efforts will be wasted. Put
another way, getting lots of traffic is only half the equation to success on the Web –
you still need to make sales. This means making sure you have a professional and
easy-to-use web site with products, services, or information that visitors need. This
seems obvious, but is often overlooked!

Are you ready for massive amounts of traffic to your site? Are you ready to blow past
the competition? Are you committed to success? Will you finish this book and
implement Google SEO Secrets? Then let’s get started…